Villajoyosa, a charming coastal town on Spain's Costa Blanca, is idyllically situated between the lively resort of Benidorm (approximately 14 km away) and the provincial capital Alicante (around 35 km away). With a population of around 35,000, the town, affectionately known as "La Vila," is the heart of the "Marina Baixa" region and is renowned for its mild climate all year round.

Villajoyosa is particularly famous for its picturesque old town with colorful facades, which once helped sailors identify their homes from afar when returning from sea. These vibrant buildings, along with the palm-lined promenade and cozy cafés and restaurants, give the town a unique charm. The town's beautiful, clean beaches are especially popular with holidaymakers, from the centrally located Playa del Centro to the paradise-like Playa Paradís and the unspoiled Playa de Torres, known for its crystal-clear waters and historic watchtowers. 

Villajoyosa’s long seafaring tradition comes alive every summer during the "Moros y Cristianos" festival, a spectacular reenactment of battles between Moors and Christians. The town’s rich history is also reflected in landmarks such as the Gothic Church of Nuestra Señora de la Asunción and the impressive old town along the Amadorio River.

Villajoyosa is also famous for its traditional chocolate production. Visitors can tour local factories and delve into the centuries-old craft of chocolate-making.

For travelers seeking peace and authenticity away from mass tourism, Villajoyosa is the perfect holiday destination. Here, tradition, nature, and a Mediterranean way of life combine to create an unforgettable vacation experience.

Our recommendations in Villajoyosa on the Costa Blanca: